Release and Marketing of CSR Report

Kwang-Yong Shin ()
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Kwang-Yong Shin: Nankai University

Chapter Chapter 11 in Corporate Social Responsibility Reporting in China, 2014, pp 197-217 from Springer

Abstract: Abstract After entering twenty-first century, Chinese corporations are attention to CSR report increased year by year. From 1999 to 2000, Chinese corporation didn’t released CSR report, until 2007, 36 Chinese corporations released CSR report. According to Research on Chinese CSR Report 2011, Chinese corporation published a total of 663 CSR report in past 11 months. The study also mentioned various industries’ report steadily developed, Regular release mechanism is gradually taking shape, reporting level has been increased. But there are differences in terms of quality and focus on one, and lack of social responsibility system management, report widely used “After Action Reviews” way to compile.

Keywords: Social Responsibility; United Nations Global Compact; Corporation Brand; Conference Organization; Employer Brand (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-3-642-54152-0_11

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