Management Framework for CSR Report

Kwang-Yong Shin ()
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Kwang-Yong Shin: Nankai University

Chapter Chapter 6 in Corporate Social Responsibility Reporting in China, 2014, pp 93-113 from Springer

Abstract: Abstract CSR reports management in modern corporation works with concepts of corporate strategy, stakeholders and integrated marketing communications. Corporate business objectives and directions are determined by corporate strategy. In order to develop CSR concepts, the implementations of CSR should be integrated into corporate strategy, so that corporation create competitive advantages and facilitate sustainable development during the CSR practices. Stakeholder theory is proposed later than CSR theory that has relatively independent field of study. However, these two theories have a trend of integration at the beginning of last century. In addition, Chinese corporation’s CSR report management fulfills stakeholders demand with the concept of integrated marketing communications exactly.

Keywords: Social Responsibility; Strategic Management; Stakeholder Theory; Global Reporting Initiative; Corporate Strategy (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-3-642-54152-0_6

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