Business Strategy: Formulation, Development and Control

Giorgio Gandellini, Alberto Pezzi and Daniela Venanzi
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Giorgio Gandellini: University of Rome III
Alberto Pezzi: University of Rome III

Chapter Chapter 2 in Strategy for Action – II, 2013, pp 3-37 from Springer

Abstract: Abstract Focusing on the major issues related to strategic management of a single strategic business unit (SBU), the first part of this chapter will discuss the most relevant aspects that should be addressed in strategy formulation. After an overview of different perspectives on the behavioral process that conducts to the formation of strategies, we will then focus our attention on the importance of creating and maintaining a competitive advantage. We will finally present a systematic logical and operational framework for conceiving, developing and controlling a sound strategic plan that integrates and complements the famous Blue Ocean approach to strategy development.

Keywords: Strategic management; Strategic planning; Strategic business unit; Marketing strategy; Market share; Pricing strategy; Value/price ratio; Critical mass; Demand curve; Judgmental modeling; Decision support systems (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-88-470-2475-5_2

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DOI: 10.1007/978-88-470-2475-5_2

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