External and Internal Analysis of the Environment

Giorgio Gandellini (), Alberto Pezzi () and Daniela Venanzi
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Giorgio Gandellini: University of Rome III
Alberto Pezzi: University of Rome III

Chapter Chapter 2 in Strategy for Action – I, 2012, pp 45-84 from Springer

Abstract: Abstract The environmental analysis is a precondition for the formulation of an effective strategy that can generate a competitive advantage. Its purpose is to identify strategic forces that may determine the present and future success of a company. In this chapter we present the basic concepts and tools for the study of the firm’s external and internal environment, with particular regard to the macro-economic environmental factors, the industry’s competitive forces and the firm’s internal strategic resources, capabilities and competencies.

Keywords: Environmental analysis; Competitive environment; Porter’s five forces; Resource based view; Capabilities; Core competencies; SWOT analysis (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-88-470-2487-8_2

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DOI: 10.1007/978-88-470-2487-8_2

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