Introduction

Mohammad Osman Gani (), Anisur R. Faroque () and Yoshi Takahashi ()
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Mohammad Osman Gani: Hiroshima University
Anisur R. Faroque: University of Vaasa
Yoshi Takahashi: Hiroshima University

Chapter Chapter 1 in Export Market Orientation, 2023, pp 1-8 from Springer

Abstract: Abstract The main objective of this chapter is to give an overview of the study of Export Market Orientation (EMO). At first, after defining the EMO, this chapter highlights the conceptual and operational differences between the EMO concept and from MO (Market Orientation) concept. Moreover, this chapter also describes the inception of these two concepts in international business. Finally, it describes how the main ideology was developed from the previous studies and how it intends to contribute to further research on EMO which has not been discussed earlier. Finally, it outlines the structure of the remaining chapters.

Keywords: Export market orientation (EMO); Market orientation (MO); Market environment; Market activity; International business (IB) (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-981-19-8807-3_1

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DOI: 10.1007/978-981-19-8807-3_1

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