100 % Pure New Zealand

Tara Brabazon (), Mick Winter () and Bryn Gandy ()
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Tara Brabazon: Charles Sturt University
Mick Winter: Charles Sturt University
Bryn Gandy: New Zealand Public Service

Chapter Chapter 10 in Digital Wine, 2014, pp 107-112 from Springer

Abstract: Abstract New Zealand’s wine industry is export driven, and rightly so. As New Zealand has only a small population, the creative industries policies have been enacted to develop export markets for film, design, tourism, and music. Wine is incredibly important to this narrative. From 2000, scholars recognized the power and value of this external brand management of New Zealand Wine.

Keywords: Volatile Exchange Rate; European Economic Community; Wine Industry; National Brand; Producer Board (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-981-287-059-9_10

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DOI: 10.1007/978-981-287-059-9_10

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