Creative Industries: A Pinot in One Hand, a Throttle in the Other

Tara Brabazon (), Mick Winter () and Bryn Gandy ()
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Tara Brabazon: Charles Sturt University
Mick Winter: Charles Sturt University
Bryn Gandy: New Zealand Public Service

Chapter Chapter 11 in Digital Wine, 2014, pp 113-124 from Springer

Abstract: Abstract QR Codes are commonly used for New Zealand wines and in New Zealand wine stores, and the success of this use demonstrates its potential to serve as an excellent test bed for marketing wineries and wine regions throughout NZ and worldwide.

Keywords: Export Market; Creative Industry; Cultural Industry; Wine Industry; National Brand (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-981-287-059-9_11

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DOI: 10.1007/978-981-287-059-9_11

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