Conclusion

Tara Brabazon (), Mick Winter () and Bryn Gandy ()
Additional contact information
Tara Brabazon: Charles Sturt University
Mick Winter: Charles Sturt University
Bryn Gandy: New Zealand Public Service

Chapter Chapter 12 in Digital Wine, 2014, pp 125-127 from Springer

Abstract: Abstract An array of new wine regions and districts are emerging outside of the old wine economies. These new businesses are often unprotected by EU laws and languages and—since 2008—must be entrepreneurial rather than subsidized. Infrastructure funding is declining and national, state, or provincial support is reduced. Therefore, strategies must be implemented that add great value to the product economically, socially, and in terms of sustainability, at minimal cost. Many of these strategies can emerge by thinking about wine marketing and communication in a new way. For example, the Goriška Brda wine district, located on the Slovenian border with Italy, is growing, particularly in the area of wine tourism. But the question is how this region is branded beyond these nations. Igor Jurinčič and Štefan Bojnec offer some suggestions, but the mechanisms and strategies to accomplish them are unclear at this stage.

Keywords: Wine Industry; Wine Bottle; Local Food Producer; Wine Taster; Infrastructure Funding (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-981-287-059-9_12

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DOI: 10.1007/978-981-287-059-9_12

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