QR Codes and Wine Media

Tara Brabazon (), Mick Winter () and Bryn Gandy ()
Additional contact information
Tara Brabazon: Charles Sturt University
Mick Winter: Charles Sturt University
Bryn Gandy: New Zealand Public Service

Chapter Chapter 7 in Digital Wine, 2014, pp 55-85 from Springer

Abstract: Abstract QR Codes are a good fit for almost any product, but for wine they have a particular benefit. When buying a bottle of wine, many consumers do not simply buy the product on the shelf for its particular use; they buy its heritage. Importantly, considering the arguments made in our last sections about matching the correct platform with the appropriate information and the precise audience, these ‘customers’ or ‘people’ who purchase wine must be carefully located and analyzed.

Keywords: Near Field Communication; Wine Industry; Pinot Noir; Wine Region; Wine Bottle (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-981-287-059-9_7

Ordering information: This item can be ordered from
http://www.springer.com/9789812870599

DOI: 10.1007/978-981-287-059-9_7

Access Statistics for this chapter

More chapters in SpringerBriefs in Business from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().