Building Routes to Customers

Antoine Leboyer, Jean-Claude Malraison and Peter Raulerson ()

in Springer Books from Springer

Date: 2009
ISBN: 978-0-387-79951-3
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Chapters in this book:

Ch Chapter 1 What Is Routes-to-Market?

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 2 RTM Workshop

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 3 Market Segmentation

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 4 Define Whole Solutions

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 5 RTM Life Cycle

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 6 Constructing a Route

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 7 Go-to-Market Performance Assessment

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 8 Connecting RTM with Corporate Strategy

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

Ch Chapter 9 Implementing RTM Company-Wide

Peter Raulerson, Jean-Claude Malraison and Antoine Leboyer

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DOI: 10.1007/978-0-387-79951-3

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