Marketing Analytics Roadmap

Jerry Rackley

in Springer Books from Springer

Date: 2015
ISBN: 978-1-4842-0259-3
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Chapters in this book:

Ch Chapter 1 Marketing Analytics

Jerry Rackley

Ch Chapter 10 The Marketing Analytics Frontier

Jerry Rackley

Ch Chapter 2 The Marketing Analytics Landscape

Jerry Rackley

Ch Chapter 3 The Impact of Marketing Analytics

Jerry Rackley

Ch Chapter 4 The Marketing Analytics Process

Jerry Rackley

Ch Chapter 5 Getting Started with Analytics

Jerry Rackley

Ch Chapter 6 Return on Investment

Jerry Rackley

Ch Chapter 7 Marketing Dashboards

Jerry Rackley

Ch Chapter 8 Tools and Technologies

Jerry Rackley

Ch Chapter 9 Becoming Data Driven

Jerry Rackley

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DOI: 10.1007/978-1-4842-0259-3

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