Becoming Data Driven

Jerry Rackley

Chapter Chapter 9 in Marketing Analytics Roadmap, 2015, pp 119-132 from Springer

Abstract: Abstract Having knowledge of something that needs to occur does not ensure it will get done. Just understanding the need for and value of doing a certain thing is not enough to guarantee it will happen. For example, most people understand that dietary changes and exercise are the keys to a healthier lifestyle and better fitness. In fact, they can have in-depth knowledge of exactly what changes are required over what period of time to produce those changes. But actually making those changes is another matter entirely. It takes will and discipline to sustain an effort that achieves results; regular encouragement is also helpful, because it is hard to change deeply engrained habits and thinking.

Keywords: Market Analytic; Marketing Department; Marketing Organization; Marketing Function; Final Arbiter (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-1-4842-0259-3_9

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