The Customer Trap

Andrew R. Thomas and Timothy J. Wilkinson

in Springer Books from Springer

Date: 2015
Edition: First Edition
ISBN: 978-1-4842-0385-9
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch Chapter 1 The Biggest Business Mistake

Andrew R. Thomas and Timothy J. Wilkinson

Ch Chapter 10 Staying Local and Independent

Andrew R. Thomas and Timothy J. Wilkinson

Ch Chapter 2 The Customer Trap and Brand Destruction

Andrew R. Thomas and Timothy J. Wilkinson

Ch Chapter 3 Turning Your Innovations into Commodities

Andrew R. Thomas and Timothy J. Wilkinson

Ch Chapter 4 When Sales Channels Get Hijacked

Andrew R. Thomas and Timothy J. Wilkinson

Ch Chapter 5 Living the Outsourcing Compulsion

Andrew R. Thomas and Timothy J. Wilkinson

Ch Chapter 6 The STIHL Story

Andrew R. Thomas and Timothy J. Wilkinson

Ch Chapter 7 Innovation’s Second Step

Andrew R. Thomas and Timothy J. Wilkinson

Ch Chapter 8 Getting the Data and Doing Marketing Right

Andrew R. Thomas and Timothy J. Wilkinson

Ch Chapter 9 Going Global and Keeping the Faith

Andrew R. Thomas and Timothy J. Wilkinson

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-1-4842-0385-9

Ordering information: This item can be ordered from
http://www.springer.com/9781484203859

DOI: 10.1007/978-1-4842-0385-9

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().