Turning Your Innovations into Commodities

Andrew R. Thomas and Timothy J. Wilkinson

Chapter Chapter 3 in The Customer Trap, 2015, pp 27-44 from Springer

Abstract: Abstract Management gurus, consultants, the business press, politicians, educators, and so many others are hell-bent on getting as many people as possible to buy into the idea that innovation is the answer. At one level, such passion makes a lot of sense. For capitalism to flourish, growth is needed. Growth is fueled by new processes, products, and services, which challenge the status quo. Theoretically, this is all good: the economy expands, and innovative companies thrive. Competition forces the laggards to catch up or they go out of business. And the cycle starts anew.

Keywords: Wall Street Journal; Innovative Product; Market Leadership; Innovative Company; Rotational Molding (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-1-4842-0385-9_3

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