Fashion Communication

Edited by Teresa Sádaba (), Nadzeya Kalbaska (), Francesca Cominelli (), Lorenzo Cantoni () and Marta Torregrosa Puig ()

in Springer Books from Springer

Date: 2021
ISBN: 978-3-030-81321-5
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Chapters in this book:

Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation

Camila Portela, Nadzeya Kalbaska and Lorenzo Cantoni

Digital Fashion Competences: A Longitudinal Study

Tekila Harley Nobile, Nadzeya Kalbaska, Rafael Almeida Oliveira and Lorenzo Cantoni

Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions

Michela Ornati

Symbolic “Entrance” Effects of IoT: Portable Cosmetics Commerce behind the Deep-Link of web.3.0—A Case Study of Social Media Platform Store

Hsin-Pey Peng

Understanding the Internal and External Drivers and Barriers for Digital Servitization in the European Textile Manufacturing Industry

Olga Sironi, Jonathan Rösler, Nadzeya Kalbaska and Thomas Friedli

Mediatization: Understanding the Rise of Fashion Exhibitions

Marta Torregrosa and Cristina Sánchez-Blanco

Fashion Statements. Fashion Communication as an Expression of Artistic, Political, and Social Manifesto between Physical and Digital

Vittorio Linfante

Virgil Abloh’s Contemporary Discourse: An Academic Approach to His Communication Strategies

Carmen Baniandrés Gómez, Maria Rufat, Laura Martín-Escanciano and María del Pilar Villanueva Cobo del Prado

Advertising Format Evolution in Fashion Brands’ Communication: Contagious Case Study 2010–2020

Cristina Sánchez-Blanco, Jorge del Río Pérez, Marta Torregrosa and Elena Luisa Sanjurjo

Millennials and Fashion: Branding and Positioning through Digital Interactions

Joan Francesc Fondevila-Gascón, Pedro Mir Bernal, Patricia SanMiguel, Teresa Sádaba and Silvia Pérez-Bou

Digital Fashion Exhibition: Salvatore Ferragamo Museum and Google Arts & Culture

Daniela Candeloro

Harper’s Bazaar en Español (1967): The Failed Attempt to Start a Spanish Edition of Harper’s Bazaar in the 1960s

Daniele Gennaioli

Adolfo Domínguez: The Role of Sustainability on the Social Media Engagement in 2020

Elisa Regadera, Paula Gárgoles and Lucía Pérez

Label Conscious: Communicating Verifiable Sustainable Impact by Labelling Garments with Smart Technology

Hilde Heim

Building a Prosocial Communication Model in the Fashion Sector, Based on Sustainability and Artificial Intelligence, Derived from COVID-19

Lucía Pérez-Pérez, María Gatón Fraile and Santa Palella Stracuzzi

Dressed in Words: Crafting Slow and Fast Fashion Hashtags

Katharina Sand

100 Years of Fashion Activism: From the Women’s Suffrage Movement to the US 2020 Elections

Gabriela Ambás and Teresa Sádaba

Rallying Hashtags as a Tool for Societal Change in Fashion

Olga Karamalak and Lorenzo Cantoni

Intercultural Crisis Communication on Social Media: A Case from Fashion

Alice Noris and Lorenzo Cantoni

Intangible Heritage: The Change of Significance of Hungarian Embroidery over Time

Anett Lőrincz

Grunig’s Two-Way Model in the Fashion Films of Chanel N° 5: The Film and the One that I Want

Ana Sánchez Nieta

The Revival of Heritage Fashion Houses: Brand Identity in the Digital Era

Gemma Muñoz Domínguez and Paloma Díaz Soloaga

Luxury Fashion Storytelling: Branding Performance on Instagram

Marga Velar

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DOI: 10.1007/978-3-030-81321-5

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