Harper’s Bazaar en Español (1967): The Failed Attempt to Start a Spanish Edition of Harper’s Bazaar in the 1960s

Daniele Gennaioli
Additional contact information
Daniele Gennaioli: Universidad Politécnica de Madrid

A chapter in Fashion Communication, 2021, pp 143-153 from Springer

Abstract: Abstract In the context of post-World War II fashion media, Harper’s Bazaar attempted to incorporate Spanish haute couture into its field of interests by including on its staff a new professional personality as its Madrid correspondent. After Elizabeth Howell Buckley became “Madrid editor” in 1963, Bazaar launched, as part of its international expansion plan, an unsuccessful local edition of the magazine. The aim of this paper is to contribute to this field by describing the single pilot issue of Harper’s Bazaar en Español, published in May 1967, and by studying the situation that led up to this event. To carry out this research, which is still at an early stage, I used both hemerographic material found in different libraries in England, Italy and Spain, as well as oral testimony from Renée López de Haro, who was the Spanish editor of Bazaar between 1971 and 1973.

Keywords: Elizabeth Howell Buckley; Harper’s Bazaar España; Renée López de Haro; Spanish fashion; Francoism (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-81321-5_12

Ordering information: This item can be ordered from
http://www.springer.com/9783030813215

DOI: 10.1007/978-3-030-81321-5_12

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().