Intense Group Behavior and Brand Negativity

Cody T. Havard ()
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Cody T. Havard: The University of Memphis

in Springer Books from Springer

Date: 2023
ISBN: 978-3-031-23456-9
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Chapters in this book:

Ch Chapter 1 Group Behavior and Negativity: Why Comparisons Are Needed

Cody T. Havard

Ch Chapter 2 Investigating Perceptions of Out-groups in Sport and United States Politics

Cody T. Havard and Elizabeth Theiss-Morse

Ch Chapter 3 Rivalry and Group Behavior in Sport and Religious Brands

Cody T. Havard, Michael Hutchinson, Timothy D. Ryan and Meagan Lomenick

Ch Chapter 4 Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum

Cody T. Havard, Frederick G. Grieve and Ted B. Peetz

Ch Chapter 5 Shared Perspectives: Can Common Interests Help Decrease Out-Group Derogation?

Cody T. Havard, Daniel L. Wann, Frederick G. Grieve, Michael Hutchinson and Timothy D. Ryan

Ch Chapter 6 Continuing the Journey

Cody T. Havard

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-23456-9

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DOI: 10.1007/978-3-031-23456-9

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