Digital Transformation of SME Marketing Strategies

Riccardo Rialti () and Lamberto Zollo ()
Additional contact information
Riccardo Rialti: University of Milan
Lamberto Zollo: University of Milan

in Springer Books from Springer

Date: 2023
ISBN: 978-3-031-33646-1
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch 1 Introduction

Riccardo Rialti and Lamberto Zollo

Ch 2 SMEs’ Digital Transformation from a Marketing Perspective

Riccardo Rialti and Lamberto Zollo

Ch 3 New Technologies and SMEs’ Business Model: ‘Marketization 4.0’

Riccardo Rialti and Lamberto Zollo

Ch 4 Marketing 4.0 for SMEs in the Digital Era: A Customer-Centric Approach

Riccardo Rialti and Lamberto Zollo

Ch 5 Case Studies: From Theory to Practice

Riccardo Rialti and Lamberto Zollo

Ch 6 How Can Managers Transform SME Marketing Strategies in a 4.0 Fashion?

Riccardo Rialti and Lamberto Zollo

Ch 7 Conclusion

Riccardo Rialti and Lamberto Zollo

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-33646-1

Ordering information: This item can be ordered from
http://www.springer.com/9783031336461

DOI: 10.1007/978-3-031-33646-1

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().