Introduction

Riccardo Rialti () and Lamberto Zollo ()
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Riccardo Rialti: University of Milan
Lamberto Zollo: University of Milan

Chapter 1 in Digital Transformation of SME Marketing Strategies, 2023, pp 1-5 from Springer

Abstract: Abstract The last decade has dramatically changed the way businesses operate. Among the principal driving forces of change, technology represented the main force. The business world transitioned from a semi-analogic paradigm to a fully digital one. Businesses were then obliged to switch the way they were operating, including data among their core resources, and starting to rely on machine-based decisions.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-33646-1_1

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DOI: 10.1007/978-3-031-33646-1_1

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