Digital Transformation for Fashion and Luxury Brands

Edited by Wilson Ozuem (), Silvia Ranfagni () and Michelle Willis ()

in Springer Books from Springer

Date: 2024
ISBN: 978-3-031-35589-9
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Chapters in this book:

Ch 1 Artificial Intelligence and Predictive Analytics: Towards a Praxis of Personalised Shopping Experiences

Wilson Ozuem and Michelle Willis

Ch 2 Blockchain: Technology Transforming the Fashion Industry

Elena Cedrola, Barbara Kulaga and Grazia Li Pomi

Ch 3 Consumer Brand Engagement Through Chatbots

Dessy Ohanians and Ria Wiid

Ch 4 From Disruption to Absorptive Capacity: The Life Cycle of Digital Marketing Innovation for Luxury Businesses

Faheem Uddin Syed, Diletta Vianello, Zuzana Kvítková and Riccardo Rialti

Ch 5 Augmented Reality (AR) in Retailing: Customers’ Experience in Luxury Fashion

Aster Mekonnen

Ch 6 Short Video Adverts: A Modern and Virtual Form of Advertising

Michelle Willis

Ch 7 The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector

Giada Salvietti and Marco Ieva

Ch 8 Influencer Marketing and Consumer Behaviour: Insights into the Effectiveness of Fashion Influencers’ Sponsored Content on Instagram

Giovanna Pegan and Chiara Verginella

Ch 9 Celebrities, Social Media Influencers and Reference Groups

Peng Chen

Ch 10 The Customer Experience with Fashion Sale Robots: A Psycho-interpretative Framework

Raffaella Montera, Maria Vincenza Ciasullo, Nicola Cucari and Rosario Bianco

Ch 11 Enterprise Social Media and Digital Creativity for Fashion Brands

Xiaohui Zeng and Caroline Jawad

Ch 12 The Distributed Creative Brand Image: Integrating Digital Influencer Collaboration into Omnichannel Marketing Communication

Annette Kallevig

Ch 13 Strategies for Greening the Fashion Supply Chain

Gordon Bowen and Deidre Bowen

Ch 14 Heritage Communication on Social Media in the Luxury Brand Market: The 4-H Factors Framework

Fabrizio Mosca, Wided Batat and Valentina Chiaudano

Ch 15 Customer-Brand Interactions and Service Failure Recovery

Samuel Ayertey and Sebastian Okafor

Ch 16 Globalisation Versus Deglobalisation in the Fashion Industry

Gordon Bowen and Richard Bowen

Ch 17 Ethical Consumption and Self-authenticity in a Second-hand Luxury Fashion Industry Online Platform: A Conceptual Model of Interpretation

Monica Faraoni and Silvia Ranfagni

Ch 18 High-Luxury Coffee Brands: A Comparative Analysis of Digital Communication on Luxury and Sustainability Dimensions

Patrizia Luca and Marco Bellotto

Ch 19 Smartphones and Digital Customer’s Journey

Dominic Appiah and Alison Watson

Ch 20 Fashion and Gamification

Elena Cedrola and Marta Giovannetti

Ch 21 Transition of Competences in the Digital Fashion Industry: Organisations and Facilitation Tools

Lucia Varra

Ch 22 Correction to: Blockchain: Technology Transforming the Fashion Industry

Elena Cedrola, Barbara Kulaga and Grazia Li Pomi

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DOI: 10.1007/978-3-031-35589-9

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