Ethical Consumption and Self-authenticity in a Second-hand Luxury Fashion Industry Online Platform: A Conceptual Model of Interpretation

Monica Faraoni () and Silvia Ranfagni
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Monica Faraoni: University of Florence
Silvia Ranfagni: University of Florence

Chapter 17 in Digital Transformation for Fashion and Luxury Brands, 2024, pp 359-381 from Springer

Abstract: Abstract In the ethical consumption literature, the process of buying and selling luxury second-hand products on the online peer-to-peer platforms has recently captured the attention of scholars. The main motivations include empowering a financial transaction, the need to boost individual sustainable responsibility, and to be more authentic. In this research, we aim to better understand the consumer-seller “dual role”. We focus on the individual authentication process, which reveals the current “true-self” combining ethics with authenticity. In this study, we develop a conceptual model that is based on four constituent elements: integration, convergence, consolidation, and enhancing, through which consumption and ethical business converge in a perspective that is based on authenticity.

Keywords: Self-authentication; Ethical consumption; Luxury second-hand; Online platforms (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-35589-9_17

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DOI: 10.1007/978-3-031-35589-9_17

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