The Marketing of Service-Dominant Logic

Chris Miles ()
Additional contact information
Chris Miles: Bournemouth University

in Springer Books from Springer

Date: 2023
ISBN: 978-3-031-46510-9
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch 1 S-D Logic as Persuasive Discourse

Chris Miles

Ch 2 Rhetorical Analysis and Marketing Texts

Chris Miles

Ch 3 Rhetoric and the Agonistic Moment of S-D Logic

Chris Miles

Ch 4 The Rhetorical Evolution of S-D Logic

Chris Miles

Ch 5 A Rhetorical Analysis of sdlogic.net

Chris Miles

Ch 6 The Rhetoric of Emerging Systems

Chris Miles

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-46510-9

Ordering information: This item can be ordered from
http://www.springer.com/9783031465109

DOI: 10.1007/978-3-031-46510-9

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().