A Rhetorical Analysis of sdlogic.net

Chris Miles
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Chris Miles: Bournemouth University

Chapter 5 in The Marketing of Service-Dominant Logic, 2023, pp 169-198 from Springer

Abstract: Abstract This chapter provides a detailed reading of the website instituted by the founders of S-D logic. The website provides up-to-date discourse around the logic as well as acting as a repository for a large number of canonical articles from the founders. As the most editorially ‘free’ of all long-form distribution platforms involved in the dissemination of S-D logic thinking, the structure, content and style of the website is an essential artefact for rhetorical investigation in any analysis of S-D logic as a persuasive enterprise. As part of its analysis of the digital platform of S-D logic marketing, this chapter also considers the nature of the visual rhetoric surrounding S-D logic.

Date: 2023
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DOI: 10.1007/978-3-031-46510-9_5

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