Green Marketing and Entrepreneurship

Arne Nygaard

in Springer Books from Springer

Date: 2024
ISBN: 978-3-031-50333-7
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Chapters in this book:

Ch Chapter 1 Green Transition to Sustainable and Circular Economy

Arne Nygaard

Ch Chapter 2 Business Ethics, the Stakeholder Perspective and Circular Business Models

Arne Nygaard

Ch Chapter 3 Green Price and Product Strategy

Arne Nygaard

Ch Chapter 4 Green Promotion and Marketing Communication

Arne Nygaard

Ch Chapter 5 Green Supply Chain Management (Place)

Arne Nygaard

Ch Chapter 6 Stakeholder Analysis and Certification Strategy

Arne Nygaard

Ch Chapter 7 Green SWOT Analysis

Arne Nygaard

Ch Chapter 8 Green Segmentation, Targeting, and Strategic Positioning

Arne Nygaard

Ch Chapter 9 Authenticity, Blockchain Technology and Green Marketing

Arne Nygaard

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-50333-7

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DOI: 10.1007/978-3-031-50333-7

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