 Stakeholder Analysis and Certification StrategyChapter Chapter 6 in Green Marketing and Entrepreneurship, 2024, pp 101-112 from Springer Abstract: Abstract In the current business landscape, customer priorities have evolved beyond mere product attributes to include ethical considerations in production and distribution. Acknowledging this shift, companies now recognize the growing importance of ethical assessments alongside financial metrics. Meanwhile, stakeholders, once limited to conventionalConventionals groups, now encompass a diverse array of entities affected indirectly by marketing strategies. This transition necessitates a comprehensive stakeholder analysisStakeholder analyses encompassing the entire supply chain, from raw materials to consumption and disposal. With stakeholders exerting varying degrees of influence, businesses must develop proactive strategies to address divergent interests, aligning with environmentally conscious marketing objectives. Sustainability certification systems play a pivotal role in promoting sustainable practices and informing consumer choices. These systems, intricately linked to political and stakeholder interests, are crucial for fostering a more sustainable global landscape, contingent upon the trust and credibility of these certification mechanisms. Date: 2024 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-50333-7_6 Ordering information: This item can be ordered from DOI: 10.1007/978-3-031-50333-7_6 Access Statistics for this chapter More chapters in Springer Books from Springer |
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