Fashion Marketing

Edited by Laura Costin () and Liz Barnes ()

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-82571-2
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Chapters in this book:

Introduction

Laura Costin and Liz Barnes

The Evolving Nature of Fashion Product Development and the Importance of Product in Fashion Marketing

Rachel Parker-Strak, Rosy Boardman and Rachel Studd

Brand Experience and Its Role in Fashion Retailing

Neetu Singh

The Allure of the Luxury Fashion Brand Publication: Consuming the Fashion Product as Media

Elizabeth Kealy-Morris

Lifestyle Brand Communications: A Theoretical Conceptualization and Applied Study of Spanish Fashion SME Brands Online

Teresa Pérez del Castillo

The Impact of Country of Origin Marketing on Fashion Brands

Sibichan K. Mathew and Aastha Garg

Circularity in Indian Fashion Brands: Perspectives and Digital Branding Orientations

Harleen Sahni, Priti Gadhavi and Nupur Chopra

Social Media and Fashion Marketing

Amy Zhou

Personalisation in Fashion Marketing

Anthony M. Kent

Retail Technologies

Jackie L. Rayner

Hype or Reality: AI as a Disruptor of Fashion Retail

Ruth Marciniak

Reinventing Fashion Business: Big Data Analytics

Sibichan K. Mathew, Shelly Rathee and Michael Burns

Assessing the Factors Mediating the Attitude-Behaviour Gap in Sustainable Fashion Consumerism

Philippa James and Aurore Bardey

Luxury Fashion Brands Greenfluence: GUCCI Vault and Valentino Vintage CSR Digital Communications

Gemma Muñoz Domínguez and Paloma Díaz-Soloaga

Integrating Pop-Up Stores in Fashion Brand Strategies: A Guerilla Marketing Approach

Ghalia Boustani

Second-Hand Luxury Fashion

Katharina A. Schuck, Jens K. Perret, Audrey Mehn and Kerstin Lehmann

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-82571-2

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DOI: 10.1007/978-3-031-82571-2

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