Introduction

Laura Costin () and Liz Barnes ()
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Laura Costin: Manchester Metropolitan University
Liz Barnes: Manchester Metropolitan University

A chapter in Fashion Marketing, 2025, pp 1-10 from Springer

Abstract: Abstract The inspiration for this book came from the Academy of Marketing Fashion Marketing Consumption and Discourse research group made up of membership with a shared collective interest in fashion marketingFashion marketing and consumptionConsumption and with a desire to network and connect with other researchers active in this space.

Date: 2025
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DOI: 10.1007/978-3-031-82571-2_1

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