The Dark Side of Marketing

Pawan Kumar (), Sumesh Singh Dadwal (), Sanjay Modi (), Arsalan Mujahid Ghouri () and Hamid Jahankhani ()
Additional contact information
Pawan Kumar: Lovely Professional University
Sumesh Singh Dadwal: London Southbank University
Sanjay Modi: Lovely Professional University
Arsalan Mujahid Ghouri: London Southbank University
Hamid Jahankhani: Northumbria University

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-94946-3
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Chapters in this book:

Ch Chapter 1 Introduction: Marketing and the Illusion of Choice

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri and Hamid Jahankhani

Ch Chapter 10 Artificial Intelligence (AI) and Marketing Dilemmas

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri and Hamid Jahankhani

Ch Chapter 11 Recuperative Marketing-Restoring Trust in the Digital Age

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri and Hamid Jahankhani

Ch Chapter 12 Crafting a Cyber Security Threat Protection Model to Analyse MEV-Driven Market Manipulation in Decentralised Crypto Exchanges

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri and Hamid Jahankhani

Ch Chapter 13 Post-quantum Cryptography to Protect Data Privacy and Security in the Banking Sector: Lattice-Based Key-Encapsulation Mechanism (ML-KEM) Cryptographic Algorithms

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri and Hamid Jahankhani

Ch Chapter 2 Historical Evolution of Marketing Tactics and Autonomy

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri and Hamid Jahankhani

Ch Chapter 3 Psychological Manipulation and Autonomy

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri and Hamid Jahankhani

Ch Chapter 4 Consumer Autonomy in the Digital Age: Ethical Marketing and Technological Advancements

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri and Hamid Jahankhani

Ch Chapter 5 Autonomy and Algorithmic Control in the Gig Economy: Balancing Flexibility and Well-Being

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri and Hamid Jahankhani

Ch Chapter 6 Digital Manipulation: How Technology Shapes Consumer Perception

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri and Hamid Jahankhani

Ch Chapter 7 Dark Patterns and the Erosion of Consumer Autonomy

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri and Hamid Jahankhani

Ch Chapter 8 Consumer Resistance: Fighting Back Against Manipulative Marketing and Unethical Marketing Practices

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri and Hamid Jahankhani

Ch Chapter 9 Harnessing Scarcity and FOMO in Marketing: Psychological Insights and Ethical Considerations

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri and Hamid Jahankhani

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DOI: 10.1007/978-3-031-94946-3

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