EconPapers    
Economics at your fingertips  
 

Digital Manipulation: How Technology Shapes Consumer Perception

Pawan Kumar (), Sumesh Singh Dadwal (), Sanjay Modi (), Arsalan Mujahid Ghouri () and Hamid Jahankhani ()
Additional contact information
Pawan Kumar: Lovely Professional University
Sumesh Singh Dadwal: London Southbank University
Sanjay Modi: Lovely Professional University
Arsalan Mujahid Ghouri: London Southbank University
Hamid Jahankhani: Northumbria University

Chapter Chapter 6 in The Dark Side of Marketing, 2025, pp 145-167 from Springer

Abstract: Abstract The advancements in digital transformation, artificial intelligence, big data, and emerging algorithmic precision have significantly transformed the business practices, particularly how consumers perceive brands, products, and services experiences. With the growing trend of AI in diverse sectors, the unethical use of AI-driven technology has grown significantly. From personalised advertisements to deepfake content, digital manipulation techniques are mushrooming. The marketers apply various algorithms to alter brand messages, story content, images and videos to evoke emotions, and subtle inference consumer psychology through these innovations, enhancing marketing effectiveness in terms of engagement, connection, and building relationships. However, as they raise ethical concerns towards transparency, false information, and most importantly consumer autonomy, the increasing precision with the use of AI also raises one of the important concerns about privacy invasion, manipulative targeting, and the erosion of consumer autonomy; this chapter explores how digital manipulations shape consumer perception and influence decision-making and behaviour.

Keywords: Artificial intelligence; Digital manipulation; Personalised advertisements; Consumer autonomy; Consumer perception (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-94946-3_6

Ordering information: This item can be ordered from
http://www.springer.com/9783031949463

DOI: 10.1007/978-3-031-94946-3_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2025-08-25
Handle: RePEc:spr:sprchp:978-3-031-94946-3_6