Ten and a Half Lessons in Marketing

Vilar, Emílio Távora

Ten and a Half Lessons in Marketing

Emílio Távora Vilar ()
Additional contact information
Emílio Távora Vilar: University of Lisbon

in Springer Books from Springer

Date: 2025
ISBN: 978-3-032-09728-6
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

½ “The Times They Are A-Changin’”: Emílio Távora Vilar
1 “It’s Not Me, It’s You”: Emílio Távora Vilar
2 “First Things First”: Emílio Távora Vilar
3 “You Are Always on My Mind”: Emílio Távora Vilar
4 “At Your Service”: Emílio Távora Vilar
5 “Where, When, and How”: Emílio Távora Vilar
6 “The Price Is Right”: Emílio Távora Vilar
7 “Are You Talking to Me?”: Emílio Távora Vilar
8 “What’s in a Name?”: Emílio Távora Vilar
9 “Is This the Real Thing?”: Emílio Távora Vilar
10 “Doing Good by Doing Well”: Emílio Távora Vilar

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-032-09728-6

Ordering information: This item can be ordered from
http://www.springer.com/9783032097286

DOI: 10.1007/978-3-032-09728-6

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().