½ “The Times They Are A-Changin’”

Emílio Távora Vilar ()
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Emílio Távora Vilar: University of Lisbon

A chapter in Ten and a Half Lessons in Marketing, 2025, pp 1-11 from Springer

Abstract: Abstract Lesson ½ introduces the topic of marketing, covering trends and challenges. It also gives an overview of the book’s intentions and summarises the content of each of the ten lessons.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-09728-6_1

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DOI: 10.1007/978-3-032-09728-6_1

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