Rethinking Place Branding

Edited by Mihalis Kavaratzis (), Gary Warnaby () and Gregory J. Ashworth ()

in Springer Books from Springer

Date: 2015
Edition: 2015
ISBN: 978-3-319-12424-7
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Chapters in this book:

Ch Chapter 1 The Need to Rethink Place Branding

Gregory J. Ashworth, Mihalis Kavaratzis and Gary Warnaby

Ch Chapter 10 Rethinking Place Branding and Place Making Through Creative and Cultural Quarters

Graeme Evans

Ch Chapter 11 Rethinking Place Brand Communication: From Product-Oriented Monologue to Consumer-Engaging Dialogue

Anette Therkelsen

Ch Chapter 12 Rethinking the Visual Communication of the Place Brand: A Contemporary Role for Chorography?

Gary Warnaby

Ch Chapter 13 Rethinking Place Branding and the ‘Other’ Senses

Dominic Medway

Ch Chapter 14 Rethinking the Measurement of Place Brands

Sebastian Zenker and Erik Braun

Ch Chapter 15 Rethinking Brand Equity—Possibilities and Challenges of Application to Places

Magdalena Florek

Ch Chapter 16 Sketching Futures for Place Branding

Gary Warnaby, Gregory J. Ashworth and Mihalis Kavaratzis

Ch Chapter 2 Rethinking the Place Branding Construct

Graham Hankinson

Ch Chapter 3 Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing

Gary Warnaby and Dominic Medway

Ch Chapter 4 Rethinking Sense of Place: Sense of One and Sense of Many

Adriana Campelo

Ch Chapter 5 Rethinking Place Identities

Greg Kerr and Jessica Oliver

Ch Chapter 6 Rethinking Virtual and Online Place Branding

Robert Govers

Ch Chapter 7 Rethinking Strategic Place Branding in the Digital Age

Sonya Azad Hanna and Jennifer Rowley

Ch Chapter 8 Rethinking Place Branding from a Practice Perspective: Working with Stakeholders

Julian Stubbs and Gary Warnaby

Ch Chapter 9 Rethinking the Roles of Culture in Place Branding

Gregory J. Ashworth and Mihalis Kavaratzis

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DOI: 10.1007/978-3-319-12424-7

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