Sketching Futures for Place Branding

Gary Warnaby (), Gregory J. Ashworth () and Mihalis Kavaratzis ()
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Gary Warnaby: University of Manchester
Gregory J. Ashworth: University of Groningen
Mihalis Kavaratzis: University of Leicester

Chapter Chapter 16 in Rethinking Place Branding, 2015, pp 241-248 from Springer

Abstract: Abstract This concluding chapter revisits the major questions that were articulated in the introduction in order to capture the contribution of the volume in advancing the theory and practice of place branding. Going through the individual contribution of each chapter and the answers that the book as a whole has provided to these fundamental questions, the chapter discusses the significance of place brands, their components, the agents that construct them and the way in which place brand management should be understood.

Keywords: Brand Equity; Voluntary Sector; Place User; Branding Strategy; Tentative Answer (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-12424-7_16

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DOI: 10.1007/978-3-319-12424-7_16

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