Exploring Omnichannel Retailing

Edited by Wojciech Piotrowicz and Richard Cuthbertson

in Springer Books from Springer

Date: 2019
ISBN: 978-3-319-98273-1
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Chapters in this book:

Exploring Omnichannel Retailing: Common Expectations and Diverse Reality

Wojciech Piotrowicz and Richard Cuthbertson

Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers

Olli Rusanen

Implementation of Omnichannel Strategy in the US Retail: Evolutionary Approach

Lanlan Cao

Does Service Quality Perception in Omnichannel Retailing Matter? A Systematic Review and Agenda for Future Research

Shahriar Akter, Muhammad Ismail Hossain, Steven Lu, Sutapa Aditya, Tasnim M. Taufique Hossain and Uraiporn Kattiyapornpong

Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey

Işık Özge Yumurtacı Hüseyinoğlu

Development of Omnichannel in India: Retail Landscape, Drivers and Challenges

Mohua Banerjee

The Development of Digital Distribution Channels in Poland’s Retail Pharmaceutical Market

Jana Pieriegud

The Use of Mobile Technologies in Physical Stores: The Case of Fashion Retailing

Patsy Perry, Anthony Kent and Francesca Bonetti

Futurising the Physical Store in the Omnichannel Retail Environment

Bethan Alexander and Marta Blazquez Cano

Retail Promotional Communication: The Comparative Effectiveness of Print Versus Online

Cristina Ziliani, Marco Ieva, Juan Carlos Gázquez-Abad and Ida D’Attoma

A Framework for Omnichannel Differentiation Strategy. Integrating the Information Delivery and Product Fulfilment Requirements

Erne Suzila Kassim and Husnayati Hussin

Last Mile Framework for Omnichannel Retailing. Delivery from the Customer Perspective

Wojciech Piotrowicz and Richard Cuthbertson

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DOI: 10.1007/978-3-319-98273-1

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