Development of Omnichannel in India: Retail Landscape, Drivers and Challenges

Mohua Banerjee ()
Additional contact information
Mohua Banerjee: International Management Institute Kolkata

A chapter in Exploring Omnichannel Retailing, 2019, pp 115-137 from Springer

Abstract: Abstract This chapter presents the organised retail landscape in India with a special focus on the retail growth in online trade and the retailers’ journey from physical stores to e-commerce, multi-channel, and omnichannel retailing. It highlights the steps that need to be contemplated by retailers moving towards building an omnichannel strategy. The challenges that e-commerce players face while operating in this retail landscape are examined. The characteristics of Indian consumers and their behaviour are also discussed as they further define India’s markets and future growth opportunities. The business models that are evolving as retailers explore newer channel modalities to transform their businesses are discussed, along with the logistics innovations that facilitate such retail operations. There is also a comparison between the Indian and Chinese retail market. While India is a large market, with many potential customers, and a growing middle class that implies business opportunities, there also major challenges, such as access and quality of the transport infrastructure and logistics networks, as well as access to the rural population.

Keywords: India; Omnichannel retail; Logistics; Infrastructure; Online; Asia; e-Commerce (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-98273-1_6

Ordering information: This item can be ordered from
http://www.springer.com/9783319982731

DOI: 10.1007/978-3-319-98273-1_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().