Price Management
Hermann Simon and
Martin Fassnacht
Additional contact information
Hermann Simon: Simon-Kucher & Partners Strategy and Marketing Consultants
Martin Fassnacht: WHU – Otto Beisheim School of Management, Chair of Marketing and Commerce
in Springer Books from Springer
Date: 2019
ISBN: 978-3-319-99456-7
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Chapters in this book:
- Ch 1 Fundamentals of Price Management
- Hermann Simon and Martin Fassnacht
- Ch 2 Price Strategy
- Hermann Simon and Martin Fassnacht
- Ch 3 Analysis: The Economics of Price
- Hermann Simon and Martin Fassnacht
- Ch 4 Analysis: The Psychology of Price
- Hermann Simon and Martin Fassnacht
- Ch 5 Decision: One-Dimensional Prices
- Hermann Simon and Martin Fassnacht
- Ch 6 Decision: Multidimensional Prices
- Hermann Simon and Martin Fassnacht
- Ch 7 Decision: Long-Term Price Optimization
- Hermann Simon and Martin Fassnacht
- Ch 8 Price Management and Institutional Context
- Hermann Simon and Martin Fassnacht
- Ch 9 Implementation
- Hermann Simon and Martin Fassnacht
- Ch 10 Price Management for Consumer Goods
- Hermann Simon and Martin Fassnacht
- Ch 11 Price Management for Industrial Goods
- Hermann Simon and Martin Fassnacht
- Ch 12 Price Management for Services
- Hermann Simon and Martin Fassnacht
- Ch 13 Price Management for Retailers
- Hermann Simon and Martin Fassnacht
- Ch 14 Innovations in Price Management
- Hermann Simon and Martin Fassnacht
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-319-99456-7
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DOI: 10.1007/978-3-319-99456-7
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