Price Management and Institutional Context

Hermann Simon and Martin Fassnacht
Additional contact information
Hermann Simon: Simon-Kucher & Partners Strategy and Marketing Consultants
Martin Fassnacht: WHU – Otto Beisheim School of Management, Chair of Marketing and Commerce

Chapter 8 in Price Management, 2019, pp 299-327 from Springer

Abstract: Abstract In the previous chapters, we have looked at price decisions without taking the institutional or economic context into account. For example, we have proceeded as if there were no inflation or deflation. The reality is that such phenomena exist, and the question is whether and to what extent they influence the optimal price. Internationalization also poses special challenges to price management. The market environment typically differs from country to country due to trade practices and consumer preferences. Domestic markets can be partially protected by tariffs, trade barriers, and different currencies. This chapter deals with the effects which inflation and deflation, foreign exchange, and internationalization have on price.

Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-99456-7_8

Ordering information: This item can be ordered from
http://www.springer.com/9783319994567

DOI: 10.1007/978-3-319-99456-7_8

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().