Business Success in China

Edited by Markus B. Hofer () and Bernhard Ebel ()

in Springer Books from Springer

Date: 2007
ISBN: 978-3-540-34615-9
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Chapters in this book:

The Rise of the Dragon

Bernhard Ebel, Markus B. Hofer and Jana Schmutzler

The Chinese Consumer Puzzle - Placing Branded FMCG in the Chinese Market

Matthias Schramm and Markus Taube

After the Hype: Investment in China?

Stefan Lippert

The China Boom - What’s Left for Us?

Frank Sieren

Tao, Strategy and Li

Chin-Ning Chu

Conquering the Dragon — Entry Strategies for the Chinese Market

Jana Schmutzler, Bernhard Ebel and Markus B. Hofer

Competing in the Dragon’s Den: Strategies for a Changed China

Peter Williamson and Ming Zeng

Business Strategy in China’s Transformation

Jonathan Story

A Guide to Business Success in China for Foreign Enterprises

Kang Gang Hu

Effective Pricing Strategies for Foreign and Chinese Companies

Stefan Herr, Fan Oswald-Chen and Ying Yang

The Run to China — and the Need of Better Information and Analysis

Hubert Fromlet

Market Research as a Module in Market Strategies in China

Brigitte Wolff

Legal Constraints on Business in China

Sven-Michael Werner

Successful Business Relations with China — To-Dos and Taboos

Sylvia Knoss and Helen Beveridge

The Insurance and Banking Sectors in China

Heinz Dollberg

Automotive Dragon Power in China

Markus B. Hofer, Bernhard Ebel and Jana Schmutzler

Business Development in China: Volkswagen’s Involvement in this Emerging Market

Johannes Wyrwoll and Ralf Hanschen

Engineering Business in China

Savas Tümis, Bin Shen and Daniel Mohr

Market Entry and Business Success in PR China — The Case of MAN Roland

Markus Rall

Invest in China — How to Find the Right Location

Stefan Herr, James Gong and Xuyong Shi

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-540-34615-9

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DOI: 10.1007/978-3-540-34615-9

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