The Chinese Consumer Puzzle - Placing Branded FMCG in the Chinese Market

Matthias Schramm and Markus Taube
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Matthias Schramm: THINK!DESK China Research & Consulting
Markus Taube: THINK!DESK China Research & Consulting

A chapter in Business Success in China, 2007, pp 11-28 from Springer

Keywords: Brand Image; Chinese Market; Retail Sector; Chain Store; Chinese Consumer (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-34615-9_2

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DOI: 10.1007/978-3-540-34615-9_2

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