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Retailing in the 21st Century

Edited by Manfred Krafft () and Murali K. Mantrala ()

in Springer Books from Springer

Date: 2010
ISBN: 978-3-540-72003-4
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Chapters in this book:

Manfred Krafft and Murali K. Mantrala
Retail Success and Key Drivers
Dhruv Grewal, Ram Krishnan, Michael Levy and Jeanne Munger
Retailing in the Global World: Case Study of Metro Cash & Carry
Zygmunt Mierdorf, Mural K. Mantrala and Manfred Krafft
Entrepreneurship in Retailing: Leopold Stiefel’s “Big Idea” and the Growth of Media Markt and Saturn
Murali K. Mantrala and Manfred Krafft
Retail Trends in Europe
John Dawson
Trends in U.S. Retailing
Barton A. Weitz and Mary Brett Whitfield
Trends in Retailing in East Asia
Roy Larke
Insights into the Growth of New Retail Formats in India
Piyush Kumar Sinha and Sanjay Kumar Kar
Future Store Technologies and Their Impact on Grocery Retailing
Kirthi Kalyanam, Rajiv Lal and Gerd Wolfram
The Third Wave of Marketing Intelligence
Raymond R. Burke
Applications of Intelligent Technologies in Retail Marketing
Vadlamani Ravi, Kalyan Raman and Murali K. Mantrala
New Automated Checkout Systems
Thorsten Litfin and Gerd Wolfram
Understanding Retail Customers
Mark D. Uncles
Future Trends in Multi-channel Retailing
Peter Sonneck and Cirk Sören Ott
Retail Competition
Edward J. Fox and Raj Sethuraman
New Challenges in Retail Human Resource Management
Julia Merkel, Paul Jackson and Doreén Pick
Retail Assortment: More ≠ Better
Susan M. Broniarczyk and Wayne D. Hoyer
Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective
Peter C. Verhoef and Laurens M. Sloot
Recent Trends and Emerging Practices in Retailer Pricing
Ruth Bolton, Venkatesh Shankar and Detra Y. Montoya
Retail Pricing – Higher Profits Through Improved Pricing Processes
Hermann Simon, Andreas Gathen and Philip W. Daus
Current Status and Future Evolution of Retail Formats
Dieter Ahlert, Markus Blut and Heiner Evanschitzky
Electronic Retailing
Barton A. Weitz
Supply Chain Management in a Promotional Environment
Arnd Huchzermeier and Ananth V. Iyer
Sales Promotion
Karen Gedenk, Scott A. Neslin and Kusum L. Ailawadi
Understanding Customer Loyalty Programs
Werner Reinartz
Integrated Marketing Communications in Retailing
Kalyan Raman and Prasad A. Naik

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DOI: 10.1007/978-3-540-72003-4

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