EconPapers    
Economics at your fingertips  
 

Future Store Technologies and Their Impact on Grocery Retailing

Kirthi Kalyanam, Rajiv Lal and Gerd Wolfram
Additional contact information
Kirthi Kalyanam: Santa Clara University
Rajiv Lal: Harvard University
Gerd Wolfram: MGI METRO Group Information Technology GmbH

A chapter in Retailing in the 21st Century, 2010, pp 141-158 from Springer

Abstract: Abstract Around 2002, as a participant of MIT’s Auto-ID center, the METRO Group saw the need to test, prove, observe and experience the acceptance of RFID and other new technologies in a real-life environment. The objective was to find solutions entailing real advantages for both the retail industry and the consumers. In the short run, the focus was on technologies that can increase the effectiveness of logistic processes and make shopping easier and more convenient. Longer run objectives include setting standards for retailing that can scale on an international basis. On April 28, 2003, METRO Group opened its first “Future” Store in Rheinberg near Duisburg/Germany. The remodeled convenience store of METRO Group’s Extra sales division was a novelty and a breakthrough for the development of innovative technologies in retailing. What made the Future Store so special was that it was not a sterile laboratory, but a future “workshop” where everyday customers were able to experience the shopping of tomorrow. Many innovative technologies are not only present in the future store, but also in use. The first customer of the Future Store was Rheinberg born Claudia Schiffer who said, “I am happy to fire the starting shot for a real novelty. Shopping will become really exciting!”

Keywords: Customer Satisfaction; Private Label; Shopping Trip; Loyalty Card; Grocery Retailing (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-72003-4_9

Ordering information: This item can be ordered from
http://www.springer.com/9783540720034

DOI: 10.1007/978-3-540-72003-4_9

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2025-03-23
Handle: RePEc:spr:sprchp:978-3-540-72003-4_9