Ingredient Branding

Philip Kotler () and Waldemar Pfoertsch ()
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Philip Kotler: Northwestern University
Waldemar Pfoertsch: China Europe International

in Springer Books from Springer

Date: 2010
ISBN: 978-3-642-04214-0
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Chapters in this book:

Ch Chapter 1 Branding Ingredients

Philip Kotler and Waldemar Pfoertsch

Ch Chapter 2 Basics of Ingredient Branding

Philip Kotler and Waldemar Pfoertsch

Ch Chapter 3 Intel Inside – The Ingredient Branding Success Story

Philip Kotler and Waldemar Pfoertsch

Ch Chapter 4 Implementation of InBranding Within a Company

Philip Kotler and Waldemar Pfoertsch

Ch Chapter 5 Success Stories of Ingredient Branding

Philip Kotler and Waldemar Pfoertsch

Ch Chapter 6 Detailed Examples of Successful Ingredient Brands

Philip Kotler and Waldemar Pfoertsch

Ch Chapter 7 Managing Ingredient Brands and Measuring the Performance of InBrands

Philip Kotler and Waldemar Pfoertsch

Ch Chapter 8 Perspectives of Successful InBranding

Philip Kotler and Waldemar Pfoertsch

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-642-04214-0

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DOI: 10.1007/978-3-642-04214-0

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