The Quintessence of Strategic Management

Philip Kotler (), Roland Berger () and Nils Bickhoff ()
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Philip Kotler: Northwestern University
Roland Berger: Roland Berger Strategy Consultants GmbH
Nils Bickhoff: Quintessential Strategies

in Springer Books from Springer

Date: 2010
ISBN: 978-3-642-14544-5
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Citations: View citations in EconPapers (7)

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Chapters in this book:

Ch 1 Strategy and Strategic Management: A First Basic Understanding

Philip Kotler, Roland Berger and Nils Bickhoff

Ch 2 Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact

Philip Kotler, Roland Berger and Nils Bickhoff

Ch 3 Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years

Philip Kotler, Roland Berger and Nils Bickhoff

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-642-14544-5

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DOI: 10.1007/978-3-642-14544-5

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