Strategy and Strategic Management: A First Basic Understanding

Philip Kotler (), Roland Berger () and Nils Bickhoff ()
Additional contact information
Philip Kotler: Northwestern University
Roland Berger: Roland Berger Strategy Consultants GmbH
Nils Bickhoff: Quintessential Strategies

Chapter 1 in The Quintessence of Strategic Management, 2010, pp 5-26 from Springer

Abstract: Abstract Let’s start from the beginning. Let’s assume you do not know what strategy means, either you’ve just heard the word for the first time or you’ve never used it consciously before. This section helps you establish an initial, basic understanding of strategy and the process of strategic management – please take it as a basic understanding and not as a conclusive definition: as you will see, a feel for strategy can only be developed on an individual, case-by-case basis.

Keywords: Strategic Planning; Strategic Management; Business Opportunity; Relevant Market; Exploratory Framework (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-14544-5_1

Ordering information: This item can be ordered from
http://www.springer.com/9783642145445

DOI: 10.1007/978-3-642-14544-5_1

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().