Strategy and Communication for Innovation

Edited by Nicole Pfeffermann (), Tim Minshall () and Letizia Mortara ()

in Springer Books from Springer

Date: 2013
Edition: 2nd ed. 2013
ISBN: 978-3-642-41479-4
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch Chapter 1 Strategies for Business Model Innovation: Challenges and Visual Solutions for Strategic Business Model Innovation

Martin J. Eppler and Friederike Hoffmann

Ch Chapter 10 Innovation Marketing: An Introduction

Fee Steinhoff and Volker Trommsdorff

Ch Chapter 11 The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation

Tim Mazzarol

Ch Chapter 12 Managing Emotions Matters: A Balanced Framework for Communicating Innovations in Companies

Claudia Mast

Ch Chapter 13 The Scent of Innovation: Towards an Integrated Management Framework for Innovation Communication

Nicole Pfeffermann

Ch Chapter 14 Innovation Communication and Inter-Functional Collaboration: A View from the Competing Values Framework for Corporate Communication

Alan Belasen and Rosalyn Rufer

Ch Chapter 15 Innovation Communication as an Integrative Management Capability in Digital Innovation Ecosystems

Nicole Pfeffermann

Ch Chapter 16 A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets

Thomas O’Toole and Mary T. Holden

Ch Chapter 17 Achieving Market Leadership with Collaborative Innovation: The Case of Technology-Driven Companies

Eric Viardot

Ch Chapter 18 Audience-Centered Approaches to Strategic Planning: Accessing Social Capital Through Sharing Platforms on Social Media

Sherry Devereaux Ferguson

Ch Chapter 19 Communicating for Innovation: The “Social” Enterprise and the Translation of Novel Ideas

Eduardo Rodriguez-Montemayor

Ch Chapter 2 Enriching Open Innovation Theory and Practice by Strengthening the Relationship with Strategic Thinking

Wim Vanhaverbeke and Nadine Roijakkers

Ch Chapter 20 There is Something Forgotten About the Customer in the State of Denmark’s Finance: The Tale of Danske Bank’s Misaligned Innovation and Communication Strategy

Jørn Bang Andersen

Ch Chapter 21 A Holistic Approach to Communicating Innovations: Siemens and Its Environmental Portfolio

Ulrich Eberl

Ch Chapter 22 User-Centered Radical Innovation at Telekom Innovation Laboratories: Tools and Methods to Generate New Propositions for Mobile Payment

Fee Steinhoff and Henning Breuer

Ch Chapter 23 Co-Innovation and Communication: The Case of SAP’s Global Co-Innovation Lab Network

Sabine Patsch and Ansgar Zerfass

Ch Chapter 24 Empowering Members of a Brand Community to Gain Consumer Insights and Create New Products: The Case of the Vorwerk Thermomix Research Community

Madeleine Kröper, Volker Bilgram and Ramona Wehlig

Ch Chapter 25 The Role of Social Media for Innovation

Tim Kastelle and Ralph Ohr

Ch Chapter 26 Innovation and Value in Networks for Emerging Musicians

Phillip A. Cartwright and Gareth Dylan Smith

Ch Chapter 3 Open Innovation: Strategic Options, Actors, Tools and Tensions

Kathrin Moeslein

Ch Chapter 4 Overcoming the Innovation Barrier: A Search-Selection Model of Breakthrough Innovation in Large Firms

Simon J. Ford, Simone Ferriani and David R. Probert

Ch Chapter 5 Harnessing the Innovation Potential of Citizens: How Open Innovation Can be Used to Co-develop Political Strategies

Giordano Koch, Maximilian Rapp and Niclas Kröger

Ch Chapter 6 Strategic and Innovation Networks in the Flanders Biotechnology Industry

Thomas Crispeels, Radu Huculeci, Jurgen Willems and Ilse Scheerlinck

Ch Chapter 7 Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability

Michael Hülsmann, Meike Tilebein, Philip Cordes and Vera Stolarski

Ch Chapter 8 The Role of Communicators in Innovation Clusters

Bettina Blasini, Rani J. Dang, Tim Minshall and Letizia Mortara

Ch Chapter 9 Integrated Communication in the Innovation Process: An Approach to Integrated Innovation Communication

Manfred Bruhn and Grit Mareike Ahlers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-642-41479-4

Ordering information: This item can be ordered from
http://www.springer.com/9783642414794

DOI: 10.1007/978-3-642-41479-4

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().