SoLoMo - Always-on im Handel

Gerrit Heinemann ()
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Gerrit Heinemann: Hochschule Niederrhein

in Springer Books from Springer

Date: 2014
Edition: 2014
ISBN: 978-3-658-03968-4
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Chapters in this book:

Ch 1 „Aways-on und Always-in-Touch” – das neue Kaufverhalten

Gerrit Heinemann

Ch 2 Social Commerce als Basisfaktor Nr. 1 des SoLoMo

Gerrit Heinemann

Ch 3 Location Based Services als Basisfaktor Nr. 2 des SoLoMo

Gerrit Heinemann

Ch 4 Mobile-Commercess als Basisfaktor Nr. 3 des SoLoMo

Gerrit Heinemann

Ch 5 Studie – Status und Potenziale von Location Based Services

Gerrit Heinemann

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-03968-4

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DOI: 10.1007/978-3-658-03968-4

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