Online Channel Integration

Jochen Binder ()

in Springer Books from Springer

Date: 2014
Edition: 2014
ISBN: 978-3-658-04573-9
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Chapters in this book:

A Research Background

Jochen Binder

B Development of Hypotheses

Jochen Binder

C Study 1: Online Integration and Willingness to Pay

Jochen Binder

D Study 2: Online Integration, Channel Loyalty, and Channel Choice

Jochen Binder

E Managerial Suggestions

Jochen Binder

F Conclusions

Jochen Binder

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DOI: 10.1007/978-3-658-04573-9

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