F Conclusions

Jochen Binder

A chapter in Online Channel Integration, 2014, pp 224-231 from Springer

Abstract: Abstract The introduction of this dissertation asked the general question "Do customers perceive an integrated online shop as beneficial and what are the consequences on online and offline channel patronage?" This question was further broken down into specific issues that had, to date, not been answered by previous research. In order to specifically answer the formulated research gaps, this section will summarize the results of the dissertation for each research goal.

Keywords: Purchase Intention; Customer Loyalty; Online Shop; Customer Segment; Online Channel (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-04573-9_6

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DOI: 10.1007/978-3-658-04573-9_6

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