Grüne Markenführung

Oliver Errichiello () and Arnd Zschiesche ()
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Oliver Errichiello: Büro für Markenentwicklung
Arnd Zschiesche: Büro für Markenentwicklung

in Springer Books from Springer

Date: 2021
Edition: 2. Aufl. 2021
ISBN: 978-3-658-33542-7
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Chapters in this book:

Ch Kapitel 1 Herausforderungen grüner Markenführung

Oliver Errichiello and Arnd Zschiesche

Ch Kapitel 2 Grüner Konsum

Oliver Errichiello and Arnd Zschiesche

Ch Kapitel 3 Die Marke verstehen

Oliver Errichiello and Arnd Zschiesche

Ch Kapitel 4 Entwicklung, Entfaltung und Führung einer grünen Marke

Oliver Errichiello and Arnd Zschiesche

Ch Kapitel 5 Markenmanagement: Die sechs Grundsätze grüner Markenführung

Oliver Errichiello and Arnd Zschiesche

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-33542-7

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DOI: 10.1007/978-3-658-33542-7

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