Automation von Marketing und Sales für B2B-Unternehmer

Marc Gasser () and Laura Mäder ()

in Springer Books from Springer

Date: 2022
ISBN: 978-3-658-36859-3
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Chapters in this book:

Ch Kapitel 1 Planung: Die effektive Marketingstrategie

Marc Gasser and Laura Mäder

Ch Kapitel 2 Herzschlag: Agile High-Performance-Teams

Marc Gasser and Laura Mäder

Ch Kapitel 3 Relevanz: Neue Leads und Interessensprofile

Marc Gasser and Laura Mäder

Ch Kapitel 4 Engagement: Datenanreicherung entlang der Customer-Journey

Marc Gasser and Laura Mäder

Ch Kapitel 5 Qualifikation: Kaufbereitschaft erkennen

Marc Gasser and Laura Mäder

Ch Kapitel 6 Automation: Prozesse, die skalieren

Marc Gasser and Laura Mäder

Ch Kapitel 7 Ziel (Schlusswort)

Marc Gasser and Laura Mäder

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-36859-3

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DOI: 10.1007/978-3-658-36859-3

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